Real estate online listings are rarely filed without being accompanied by good quality images. This is because images are fundamental for properties to sell. People generally prefer visuals and the images you select to showcase with your listing should give potential buyers an idea of the kind of atmosphere to expect.
A recent survey by the National Association of Realtors revealed that photos were the most top rated features homebuyers looked forward to while searching homes online. Some agents prefer taking their pictures, while some solely depend on professional photographers for the job. Commercial real estate photographs also add authenticity to the listings.
To help you think differently about how you approach taking great photos, here are some tips for real estate photography:
Before You Photograph
- Arrange a good camera and its equipment: The most important thing to remember is that cell phone cameras don’t qualify if you want top-quality shots. A good DSLR camera that offers multiple settings options and uses a variety of lenses will work well. Along with a good camera, investing in a tripod is also recommended.
- Prepare each room to be photographed: Before you can start shooting your listing photos, you need to make sure your home is camera-ready. Begin by decluttering and deep cleaning all of your rooms. Every surface must be bare, every shelf neat and organized, so find a place for all of your belongings. This step of the process is vital for not only photographing your home but also showing it. Everyone loves to see balanced photos that look fresh and crisp but lived-in and home-like.
- Consider staging your home: Who doesn’t want to show off their home while listing them. Make sure the house is clean, clear of all distracting items, pets, and other things. You may replace these by placing fresh flowers to add brightness and vibrancy to the house. According to the same NAR study, 83% of buyer’s agents believe that home staging has made it easier for their clients to visualize themselves in the homes they’ve toured. If you think the cost is too steep, you should at least consider hiring someone to stage your home virtually. With virtual staging, buyers are at least be able to get a sense of the space through the photos.
While You Photograph
- Pay close attention to your lighting: Always keep the curtains open and switch on all the lights to make the room bright and well illuminated. It is not recommended to rely on the camera’s inbuilt flash as it creates shadows and reflects off windows and mirrors. Also, avoid taking pictures when it is not sunny and the weather is gloomy.
- Angles and compositions are essential: The best way to showcase the room’s features is to shoot from a corner or the doorways. This will capture the room to its maximum space. Additionally, it makes the room look spacious. While photographing exterior features of the home, stand at an angle rather than taking straight photographs.
After You Photograph
- Edit your photos, but don’t misrepresent the home: Misleading buyers with manipulated images is something every real estate agent must stay away from. For instance, a photo taken with a wide-angle lens can be deceptive and make the room look ambiguously larger. This will disappoint the buyers when they come for open houses to check the property.
You can take services from a company like for Styldod to perfect your photos. It is affordable, and you’ll be surprised at just how great the before and after shots look. Plus, Styldod is specifically a real estate tool, so they’ll edit the images with a buyer’s eye in mind. You can also submit exterior photos to Styldod and have them change daytime photos to dusk photos. This is amazing since it might be challenging to get that perfect sunset shot yourself. The goal is to use your real estate photos to sell as many properties as possible.
Author Bio
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.
